Back in 1858, Conte Nicollo Annino was captivated by the beauty of Platis Gialos beach. He acquired Platis Gialos and the surrounding area and grew Robola vines on the rocky slopes of the hills, surrounding the bay. In 1965, more than a hundred years later, the concept of a luxury hotel above the panoramic bay was conceived by his grandchildren Penelope, Lena and Nelly.


The complex was designed by Nikos Valsamakis, an award winning  architect whose work marked the evolution of contemporary Greek architecture. All spaces feature harmonious proportions, lack of excess, open plans and a natural blend of indoor and outdoor spaces. In 1974, the brand new White Rocks Hotel & Bungalows opened its doors for the first time to its guests.


From 2009 to 2013 the White Rocks luxury Hotel underwent a meticulous and thorough redesign and renovation that set a new standard for what we like to call “elegant island chic” with the White Rocks trademark. The hotel complex has been refurbished and equipped with contemporary furniture, technology, bespoke art and is now driven by a clear environmental sensitivity. The hotel is now managed by the third generation of the Anninos family and still conveys the vision of its founding members for stylish hospitality.